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Ilya's expertise spans across distribution, synchronization, promotion, content creation, and booking in the music industry. As the founder of the kin music label, he has played a pivotal role in shaping the careers of various bands, including Bondar, intouchwithrobots, Crushing Planes, flowers & blood, fake party, and OSPL. Notably, Ilya's journey into the music sphere began through his initial involvement in video shooting, which eventually led him to combine his two main passions: concert video production and music management. He organized the first Far Eastern music award, musescope.AWARDS, and the alternative and indie music festival, FEELS fest. His deep connection with the music and the bands he works with serves as the primary source of inspiration and joy in his life.