How was the Pacific. 100 Most Creative Russians list put together?
The final list is based on a survey of more than 150 influencers and experts. The study was carried out in several stages. Each stage was taken into account in the total score of the participants.
Stage 1
Identifying and interviewing influencers in all major areas of the creative industries
Stage 2
Collecting data from industry experts
Stage 3
Data Analysis
Stage 4
Voting by members of the expert commission
Why so many stages?
Thanks to the research structure, we can take into account the different points of view of both figures within the creative industries and outside experts.
The creative sector is deeply involved in various spheres of the economy and everyday life, so the expert committee includes specialists from other fields, such as: sociology, psychology, investment, public administration, media.
What are the criteria for selection?
The experts are guided by the following criteria:
- Innovation
- Impact on the industry
- Creating new business models and/or market sectors
- High export potential
- High export potential
- Awards
- Financial Success
What areas of creative industries are on the list?
The following areas have been selected for research in 2023:
- Video and photography
- Film and animation
- Television and radio
- Music and sound-design
- Architecture and urbanism
- Advertising and marketing
- Design
- Fashion
- Publishing and journalism
- IT and computer games
- Art
- Performing and theater arts
- Museums, galleries and creative clusters
- Museums, galleries and creative clusters
