Zoya Lipatnikova

From her early years, Zoya has demonstrated an inherent talent for sewing, which she honed into a remarkable skill. Today, she is a mentor and the leader of a group of young designers known as "Cherdak," while also contributing her creative vision to the brand "Cherdak Forever." This is an association of young clothing designers and a ever-active creative school. Their graduates have achieved recognition both in Russia and on the international stage. "Cherdak Forever" focuses on individual tailoring and the concept of passing garments "from hands to hands," as the designer values the direct exchange of energy and feedback from clients, emphasizing uniqueness over mass production. The brand has twice been recognized as the most captivating design team in Europe. Zoya is a participant in Russian and international Fashion Weeks and a winner of the International Fashion Designers Competition in Paris. She even had the opportunity to dine with Pierre Cardin himself. "Individuality and creativity define my life," says Zoya, emphasizing her commitment to artistic expression and design.